2009 December | Implement Your Seo Power

Archive for December, 2009

The Most Potent SEO Secrets

Posted by iwellbc on December 25th, 2009

Here’s why:

Over 40% of web users only look at the first page of their search results (the top 10 websites listed)…

So if YOUR business isn’t listed on the first page, you’re losing TONS of sales to your competitors who are!

But the good news is this:

Scoring a top ranking — and keeping it — is a lot easier than you may think…

IF you know the right step-by-step strategies!

You may think it’s hard to believe, and I can understand why. SEO companies make a mint convincing people that scoring a top ranking is harder than it really is…

The truth is you DON’T have to be a programming whiz or an Internet marketing master to drive TONS of free, targeted traffic to your website from the search engines.

Using the right combination of simple SEO strategies can get you sky high search engine rankings for a lot less effort than you may think!

Search engines like Google, Yahoo, and MSN are constantly changing the way they rank websites in their search results.

Why? Because they want to create the most relevant search results for their visitors.

For example: Say Google were to get lazy and stop providing as good search results as some of its competitors, like Yahoo or MSN.

It wouldn’t be long before people figured out that Yahoo provides better search results, and then naturally people start becoming loyal to Yahoo — all because Google wasn’t keeping up-to-date.

To master Internet Marketing and SEO is to tap into a powerful growth potential for both large and small businesses. The Internet is an enormous source of potential customers.

An introduction to Internet Marketing and SEO begins by recognizing the powerful economic growth potential the Internet holds.

A huge amount of goods and services are sold on the World Wide Web every day. Skillful participation on this market place enables you to significantly enhance the growth and success of your business. Each of the marketing techniques listed below works to drive potential customers to your website and allows you to compete more effectively.

Internet Marketing includes SEO and additional online marketing strategies you can use to attract visitors (potential customers) to your web site.

SEO is the main driver of a successful Internet Marketing program.

When you find the key to successful Search Engine Optimization techniques (SEO), you enter the arena of successful Internet Marketing. By achieving top ten ranking on the major search engines, you have found the bull’s eye of a potentially never ending steady stream of website visitors.

This is a powerful business asset that can continue to bring customers to your website business month after month.

These visitors are ready to do business with you – if you:

Provide them with the quality information they are looking for, and thereby gain their interest and trust; and
Provide them with the goods and services that they want – after you have successfully gained their interest and trust.

In the pages that follow we will cover the SEO Basics and the three major components that make up successful SEO campaigns.

It is also helpful to understand the difference between Branding and SEO as a business advertising strategy.

Additional Internet Marketing Strategies can supplement a successful Internet Marketing campaign.

Some of these supportive Internet Marketing strategies include:

Pay Per Click (PPC) Advertising
Social Media Marketing
Interactive Marketing
Email Marketing
Blog Marketing
White Paper Marketing

I think anyone with a good head on their shoulders will completely understand how important SEO is to their business. It’s an opportunity to rocket past all of your competition and score a lucrative top 10 search engine ranking.

Warmly,

Gary Neame

Posted in Seo Power

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Top SEO Tools Comparison ? Best SEO Softwares Reviews

Posted by iwellbc on December 13th, 2009

Top SEO Tools Comparison – Best SEO Softwares Reviews

Web CEO – www.webceo.com

Overview

Web CEO is a comprehensive SEO software suite. In fact, it goes beyond SEO and assists in overall website promotion. It has a smart user interface that helps to automate most of the repetitive tasks & encourages you to adopt a more structured approach towards search engine marketing.

Expert Rating: Customer Rating: FUNCTIONALITY: Advance EASE OF USE: Moderate Features : 4 out of 5 Usability : 4 out of 5 Customer Support : 4.5 out of 5 (Details) Return on Investment : 4 out of 5 Overall Expert Rating : 4.12 out of 5

$199

It helps you to find the most effective keywords by comparing keyword popularity & competition, manages your PPC campaign with service providers, like Google Adwords and helps in validating HTML coding. Web CEO comes up with a very useful website auditing tool that can easily improve the performance of your web pages. It provides information about broken links, missing images, erroneous displayed graphics, slow pages and missing META information.

Features Provides customized tips regarding on page optimization

Ranking Checker

Monitors your website rank on multiple search engine

Search Engine Submitter

Submits your site on major search engines automatically

Keyword density Analysis

Analyze the density of your target keywords on your website

Keyword Research

Suggests alternate keywords for your SEO Campaign and helps you find the best one

Number of keyword suggested

Limit on the number of keywords suggested by the tool

Daily word search

SmallBiz Edition – 50 Professional – Unlimited Suggest keywords on the basis of daily keywords search on major search engines by your customers

Article Submitter

Submits your article on major article directories automatically

Create Link pages

Helps you create multiple link pages for exchanging links

KEI

Helps you find the most effective keywords by comparing keyword popularity & competition

HTML Validator

Helps in validating HTML coding

PPC Manager

Helps you manage your PPC campaign with service providers, like Google Adwords

ROI Calculator

Allows you to quickly find out if a PPC campaign is worth your money

Pros

Follows search engine submissions guidelines Web CEO is quite particular about following submission guidelines of various search engines. It submits web pages to search engines in a non-spam manner by following individual guidelines on each of the major search engines to prevent accidental tagging as spam. Advanced Webpage Editor Web CEO also provides an advanced website editor that helps you manage the robots.txt and other definition files through an integrated interface. It makes tracking and managing the SEO campaign easier. Website Auditor Web CEO comes with a very useful website auditing tool that can vastly improve the performance of your web pages. It provides information about Broken links, missing images, Incorrectly displayed graphics, Slow pages and Missing META information. Taking care of these keep your customers happy and boost your page rank as well.

Cons

Issues with FTP Client Web CEO comes with a very useful website auditing tool that can vastly improve the performance of your web pages. It provides information about Broken links, missing images, Incorrectly displayed graphics, Slow pages and Missing META information. Taking care of these keep your customers happy and boost your page rank as well.

Customer Support

Online Help Desk Chat / Forum Email Phone

Customer Reviews Average Customer Rating: (Out of 50) Mike Grehan, Author — Search Engine Book “Web CEO Suite 4 looks like a real contender. … It is billed as a suite of power packed solutions and it has to be said: it’s impressive and professional. Web CEO not only does rank checking and submitting (as most of these packages do) it also has its own keyword database to tap into.

As it’s an ASP model, this means that you are always completely current and never using out of date software. Each time you log in and get going, you’re using the most recent data every time.

…I can tell you this for sure: this is a real contender in the professional SEO stakes. Do yourself a favour and download the evaluation copy now. I think, like me, you’ll be very impressed at its look, performance and future potential”

Peter Da Vanzo, Editor — Search Engine Blog

“There are numerous search engine optimization packages around, however this is one of the most comprehensive. Unlike similar tools, Web CEO includes inbuilt keyword research software, so you can establish exactly which keywords you need to target before the technical optimization work begins. In all, Web CEO features nine separate website promotion tools. Recommended.”

Sumantra Roy, SEO— LinkExplore

“I have been optimizing web sites for the search engines for more than 4 years now, and this is the first software that I have seen that does almost EVERYTHING that a web site owner might want it to do. Once you get this program, you can bid good-bye to most of the other programs that you may have used or tried earlier – you won’t need them anymore. Once you get Web CEO, you no longer need to spend hundreds, if not thousands of dollars in purchasing each application separately. Also, if you hate programs that have a steep learning curve, you will be pleasantly surprised with Web CEO – it is so easy-to-use that you will be up and running in almost no time. If, like me, you value your time more than anything else, downloading Web CEO will probably be one of the smartest decisions you will ever take for your business.”

Paul Horner— themexp.org

“ I’ve already recommended your software to a few other SEO guys. I’m even giving a presentation at a local Art Web School about SEO. I’m going to drop WEBCEO’s name to the students. This software has helped me get some of my sites like Themexp.org in the top ten of Google with such huge searches as themes, “desktop “themes”, “windows themes” and “xp themes”. Thanks again for your support. Have a great day!! ”

Morgan Carey AKA SEO GUY, Owner — SEO-GUY.COM

“WEB CEO, I get asked to test and review pretty much EVERY new SEO Software that comes onto the marketplace, and most of the time I do! But honestly the only one I have been compelled to write a testimonial for was WEB CEO.

The ranking tools make reports and quick rank tracking a breeze and the keyword research tool is one of the “must haves” for any good SEO. If you are thinking about buying a high end SEO software, I suggest taking WEB CEO for a spin, you will be glad you did. Cheers”

Live From Madison Square Garden, SEO Vs Sem!

Posted by iwellbc on December 1st, 2009

A great evening in Manhattan, a fantastic atmosphere in Madison Square Garden. Web business people is waiting this match for a long time. One side there is Search Engine Optimization and Search Engine Marketing on the other, both seems fit and there is desire to win on face. Last years both sides challenged to other but they never came to face to face. Before the match starts, lets take a short look to their career, strength and weaknesses.

Called SEO is short term of Search Engine Optimization. A milestone in web business since the search engines are the main source for web users before they buy services or products online. Finest and most trustable data source with their high indexing capacity and different logical algos working on the back round may depend on your rankings while results are listed. As most web users do not look much after the 3rd pages of results, web business owners are directly influenced. A web surfer can be your client if your web site is ranked at the top of search results but how you get listed at the top of a major engine? Even there are different algos powering the search engines the main theory is mostly same, simple algo stands on location and frequency. A crawl base search engines use spiders a web site and classifies with different principles to define the ranking. A fact about algo can be changed or improved for search quality. I’am sure all professionals will remember Florida Update on Google. Indeed it was an earchquake more than an update, many results were changed or disappeared on Google, some high rankings even lost from the index. Actually general Google algo is formulated as Relevance Score , PageRank , Local Score with other tweaking , tuning or filtering aspects. Main development point of a search algo is how much off page factors are important and their degrees take part in your algo. The theory on here is not giving much control to webmasters with on page factors .Other search engines do not use Page Rank since Page Rank is a trademark which belongs to Google. Avoiding any spamming , manipulation trials, over optimization or even cloaked content, engines are modifying or changing the degrees ,adding new variables on their algo time to time but all work done is to provide higher search relevancy and quality for users. (Relevance score is SEO efforts, Page Rank is Link building efforts for Google and Local Score is links from expert documents) As seen from the formula, SEO efforts only work on relevance score and vary your ranking 10% if you hired a SEO professional but this can increase 18% if your SEO is master level. I would like to talk about Yahoo and Live search engines’ secrets either but as mentioned they are my professional secrets for now, if you don’t know these, its impossible to get top results on Yahoo or Live.

Search Engine Marketing (Pay Per Click) is paid inclusions as seen Sponsored Results on engines based on pay per click. This marketing tool has been increased enormously in these years, even with expensive per click rates. In some keywords or phrases a click may cost 10€ ( online dating industry) whether visit converts to a lead or not. Ads buyers are ready to pay these high per click bills because SEM efforts bring more revenue than they spent. How this technology works while displaying the ads? Lets say few words about Google Adwords. Google has 2 different networks such as search network and content network. Search network means Google powered search results that you may see on any website with a search bar using Google’s search technology. Content network is different spidering technology and matching the search query and web site content. If you have a web site with high quality and useful content, you may apply and get involved Google’s Adsense network to make money. Google will classify your content and display related ads when a search query is matched as you have probably seen Ads by Google on web.

If SEO and SEM are powerful marketing tools which is the best and effective on sales conversion rates? This is the fatal question, both have advantages changing to the case, then lets compare:

A)In SEM, your web site does not need a change in most cases. If you want high conversion rates, a SEM professional should prepare high quality landing page is necessary only, not your entire design. On the other hand SEO may require some major design changes to get good spidering by engines.

B)PPC Ads charged when clicked only, displaying your ads will not cost you anything but poor Click Through Rates will increase your minimum per click costs. SEO visits are free of charge as visitors comes by clicking the natural search results from a search engine. Most visitors likely to trust a site they find on a search engine, they feel like natural results have been approved by the search engine.

C) SEM brings very quick results to analyze your campaign while SEO effects can take long time on ranking. On Adwords, just 15 minutes is enough to display your campaign on screen but SEO results may take up to 3 months on engine’s ranking.

D) ROI and Conversion rates are higher in SEM because you may design different landing pages according to your major products or services with price charts, feature comparison tables .However in SEO, you can not make these much because your most powerful PR page is your homepage so your sub pages which includes your product specification will not get listed higher than your main page.

E) Targeting is easy in SEM with campaign settings option. You may target national ,regional or international geographical areas depending on your shipping options. Google has features to promote your local business with accessing your business address or just selecting distribution area on Google Map. Another useful tool is matching options are enables you to select broad ,phrase,exacxt or negative matches while displaying your ads.When you prefer SEO, you can not prepare different target pages as they will be sub pages and will not get listed higher than your main page as above.

F) SEM limits you with your budget because your ads campaign will stop displaying when your daily, keywords or monthly budget is reached while SEO results longer even months after optimization work is done.

Finally who wins this match? Well, this depends on your expectation, budget and targets from your campaigns. As long years professional , I dont have a preference . Each business needs different campaigns, you may select to attract new clients in both tools while achieving your corporate targets.

Ladies and Gentlemen, unforgettable match is about to start in Madison Square Garden, please sit back and watch this.

Posted in Seo Power

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