Implement Your Seo Power

As an experienced management consultant to senior management of
private and public companies, I have found that search engine
optimization is the single most powerful marketing tool that
every CEO should be aware of and eventually implement. Below are
5 of the endless reasons why search engine optimization must be
implemented into your marketing strategy before you are left in
the dust of your competition.

Absence of risk. In many cases, paid advertising is subject to
click fraud risk and competitor’s black techniques (such as
using software that would click your ads thousands of times
without any real profit to your site; however, you pay for each
click to the search engine). High-tech pay-for-performance
programs (such as Google AdWords) claim to have advanced
protection against such behavior (and they do have), however the
risk can never be reduced to zero.

SEO is free of any risk. Unless you spam or make obvious
mistakes, it cannot damage your business.

Reliability. Banner ads or paid search engine placement work
until the marketing budget depletes. Then, the site disappears
from the listings, and your returning customers cannot find you
any more (new visitors cannot find you either). SEO helps buffer
this process, so you can gradually reduce the advertising budget
as you’re increasing your results obtained from organic search
engine listings. Also consumers are more likely to purchase from
a site ranked high in the search engine results than from an
evidently placed advertisement.

Brand awareness. A web site having a high ranking means more
people see the name of the company and become familiar with the
company and its products, even if they haven’t made a purchase.
A surveys show that consumers are twice as likely to recognize
businesses ranked in the top three in search engine results than
those appearing in banner ads.

Targeted traffic. Search engine optimization brings paying
customers to your door step. The customers that SEO bring you
are long for your products/services as they have entered your
websites keywords/phrases into the search engines. SEO will
further help you transform visitors into buyers by analyzing
their behavior once they find your site. You will learn how to
transform these visitors into buyers by utilizing the content of
your website in the most effective manner possible.

Affordability. In comparison to banner ads, which cost between
$2500 to $35000 a month and outsourced SEO plan costs as little
as $1000. Well, and after this course you will hardly need to
hire an SEO expert or outsource an SEO campaign, anyway.

These are only 5 of the reasons which substantiate why SEO is
the single best investment for all CEOs.

About the Author

Carmen is the VP Client Relations of Ms. SEO Inc., a Calgary
based Search Engine Optimization & Internet
Marketing Company. Ms. Seo Inc. works with their sister
company Ms. Hype Inc., a Calgary Web Design
Company, and their parent company Cre8 Hype Solutions Inc.,
a Calgary based Internet Marketing Company, to
offer their clients a powerful online presence.